> SELECT Strategy
Data driven strategy and execution

SELECT what matters move with purpose.

We are a boutique advisory firm that combines data-driven strategy, product thinking, and analytics to help teams focus, move, and win.

strategy.sql
-- Find the right priorities
SELECT focus
FROM business_challenges
WHERE impact = 'what matters'
ORDER BY confidence DESC;
Query executed successfully
Services

SELECT Capabilities

Full service, data informed strategy & business operations support for product, e-commerce, and marketplace teams.

01

Strategic planning and operating models

Build the frameworks and operating cadences that turn strategic intent into coordinated execution.

// Key capabilities
  • Multi-year strategic planning and business cases
  • Operating model design and cross-functional decision forums
  • Goal frameworks and proxy metric development
02

Analytics and measurement systems

Design the metrics, dashboards, and analytical frameworks that surface where to focus and how to measure progress.

// Key capabilities
  • North star metrics and performance measurement frameworks
  • Funnel optimization and cohort analysis
  • Executive dashboards and self-serve analytics enablement
03

Product strategy and GTM planning

Partner with product and go-to-market teams on prioritization, positioning, and launch execution.

// Key capabilities
  • Product roadmap prioritization and business case development
  • Merchant/partner ecosystem strategy and onboarding optimization
  • Monetization model design and pricing strategy
04

Business operations and execution systems

Implement the operating rhythms, processes, and tracking mechanisms that scale with the business.

// Key capabilities
  • QBR and monthly business review design and facilitation
  • Cross-functional program management and launch coordination
  • Process documentation and operational playbook creation
Approach

How SELECT works

A disciplined approach that moves from ambiguity to decisions quickly, grounded in data and built for execution.

1
<step-1 />

Understand

Start with the real question, the current picture, and the constraints that actually matter.

2
<step-2 />

Analyze

Use data, SQL, and structured inquiry to uncover patterns, root causes, and leverage points.

3
<step-3 />

Select

Align on the few moves that matter most, not a long list of ideas that will not ship.

4
<step-4 />

Execute

Translate strategy into plans, owners, and metrics that fit the team and the moment.

5
<step-5 />

Enable

Leave behind frameworks, dashboards, and rhythms that keep decisions strong after the engagement.

methodology.py
# Our approach to strategy
class Approach:
philosophy = "data-driven"
outcome = "decisions that stick"
timeline = "move quickly"
# Deliver tangible outcomes
def execute(self):
return "results"

About SELECT Strategy

SELECT Strategy was created for teams that want clear thinking grounded in data and real operator experience.

The practice focuses on the intersection of strategy, product, and analytics. Work often centers on merchant and marketplace ecosystems, commerce and ads products, and the operating models that support them.

Engagements are hands on. SELECT joins as a partner in the work, not just a presenter of slides, and helps teams get to decisions they can explain, defend, and execute.

What clients value

  • —Clear, direct communication and concise artifacts
  • —Comfort shifting between board level narrative and SQL level detail
  • —Empathy for the realities of product, engineering, and go to market teams
  • —Bias toward practical, defensible decisions over abstract frameworks
values.tsx
// Define our core values
interface Values {
integrity: boolean;
excellence: "always";
partnership: "collaborative";
}
// Implementation
export const approach: Values = {
integrity: true,
excellence: "always",
partnership: "collaborative"
};

Start a conversation

If you are working through a complex product, commerce, or analytics question and want a thought partner, reach out. A short conversation is often enough to see if there is a fit.

[email protected]

Typical projects range from a few focused working sessions to several months of embedded support.